Last month, Entrepreneur.com wrote a post titled 12 Ways to Become a Recognized Expert. It focuses mainly on how becoming a relative expert can improve your career path, help you find a job, or even get a raise in this uncertain economy.
With over 3,000 social media shares, you can see how the subject of relative expertise is becoming more and more popular these days.
The shift from focusing on just learning a single skill to creating a more marketable set of skills is gaining momentum.
In this post I’m going to take half of the twelve ways Entrepreneur suggested and then give my own interpretation of how you can use the examples in your own life, not just for your professional career, but for the betterment of yourself.
On to the list!
1. Learn about what’s important in your industry today & become current
How many hobbies do you have that you haven’t kept up with over the past few years? Sure, classical music or philosophy might not have changed much since Y2K, but if you don’t stay up to date with the current trends for your field you can get left behind.
Things can change extremely fast in most industries, especially anything related to electronics. Do some web searches, find out who the authorities on the topic are, and start learning what’s hot today.
2. Write an article & submit it for publication in a magazine
There is a magazine for everything. Whatever you are interested in, there is sure to be a print publication that would be willing to publish your writing.
Research what they normally write about, get in contact with some of their staff, and submit a top notch piece of writing. You never know what opportunities it may lead to.
3. Create a website or a blog
There are plenty of websites out there, but how many of them truly matter? Put together a plan to launch a new website, invest the time in creating something valuable for people, and then see what happens.
If you are trying to become well known and a Google search for your name doesn’t turn up anything related to you, good luck getting famous.
Create and use at least one social media profile, be active on websites or forums in your field of interest, and start making virtual friends.
4. Create a podcast (video or audio)
Just like we did last week, launch your own podcast on whatever you want to be an expert in. In the beginning you might not know much of anything about the topic, but if you keep having to get on camera or on the mic then you will need to learn your stuff!
By starting a podcast you will also get in touch with a lot of other people interested in the topic and can make some great connections.
5. Offer to speak at a local college
Speaking can be intimidating, but an audience at a local college can be one of the easiest (and smallest) to start with. Find a school by you, make some connections, put up some flyers, and hold “a talk”. You might only get one or two people to show up, but you have to start somewhere!
View that experience as a stepping stone towards speaking at a larger event someday. Start simple. Start small. Everyone else did.
6. Become a corporate speaker
Whatever it is that you are an expert in, approach companies with an outline for a talk and see if they’d go for it. What’s the worst that could happen? (Hint: They say no and you move on.)
Now its your turn: What are some ways you could show others your relative expertise? How could you make a name for yourself without breaking the bank?